The campaign for James Vincent’s collection I is a sequence of ambigous events.

   Divided into four chapters, the noir journey is told through the frames of an imaginary movie that unravels, picture after picture, the identity nuances of the key player, performed by Bill Bultheel.

He moves in a mysterious dimension, showing the drama of the act but never the action.
Through the lenses of CG Watkins, the James Vincent man is a Western Bond-esque representation of his own ego, harsh but sensual like the shapes and colors of his wardrobe, styled by Cristiana Trimboli. In the suirveillance game he plays, he stands alone owning his vibrant place in the sourrounding.